PointsBet Sportsbook is now the official betting partner of NBC Sports after the two companies agreed to a massive deal earlier this week. Rumors of this partnership started to pop up on Thursday morning, and it was made official later in the day.
PointsBet has made a huge splash in the United States market since launching last year in New Jersey, but this new deal will transform the company. The Australian-based company has made a lot of deals this month, but this one could become the most profitable for the company.
Complete financial details have yet to be announced, but it has been reported that PointsBet will pay $500 million for this multi-year agreement. PointsBet will become the sports betting partner for all of the NBC Sports Platforms, including The Golf Channel and the eight regional sports networks offered by the company.
NBC Sports will promote PointsBet and will refer sports betting customers to the site. NBC Sports has acquired a 4.9 percent stake in the company, and they will be compensated for the number of new customers that join the sports betting site.
According to industry sources, NBC Sports will have the opportunity to acquire up to 25 percent of PointsBet when the five-year deal expires. Even though PointsBet is only legal and live in a handful of states, this new deal will give them exposure throughout the United States.
NBC Sports will feature odds and betting lines from PointsBet on all of their sports broadcasts,